Hi! I'm Nicole. A customer-obsessed, design-loving, data-led Product Manager, with deep expertise in monetisation and multi-sided platforms.
If it doesn't ship, it doesn't count
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If it doesn't ship, it doesn't count 〰️
Featured work
Launching Linktree Shops into the US
Travis - Shopfronts for Travel Creators
Speaker @ London Creator Show 2023
Travis - Collaborative Trip Planner
Client - Brand/Creator Collaboration Platform
Creator Insights App
Travis - Monetization Model Design
A to Z of Music | Self-published book
About me
Product manager with 9 years experience - from leading teams at Deloitte Digital, to building creator products as Lead PM at Linktree, and Co-Founder/Head of Product of Travis (VC-backed travel startup).
I adapt to teams and companies of different sizes, and have proven ability to collaborate with both technical and non-technical stakeholders, drive strategic vision and roadmap tradeoffs, while staying detail-oriented to ship high-quality products.
Outside of my PM life, I am an ex travel and lifestyle creator, and social media/influencer manager for my side hustle brands. This was where my curiosity for the creator economy first started.
In the media:
Business Insider: Top 20 Founders in the Creator Industry
Podcast Interview: Monetizing the Travel Creator Industry
Women in Tech Podcast Interview: Monetizing through Travel Recommendations
The Australian, Top 100 Innovators 2021 & 2022
0-1 Products
Led end-to-end strategy, design, and launch of new products in creator and marketplace platforms.
Product Strategy & Roadmap
Defined vision, prioritized initiatives, and aligned teams to scale adoption and revenue.
User Research & Testing
Conducted deep creator and consumer research to inform product decisions and optimize growth.
Product Design
Partnered with designers to create seamless, high-converting user experiences.
Data-Led Experimentation
Ran A/B tests and funnel analysis to drive adoption, engagement, and monetization.
Go-to-Market Execution
Led cross-functional teams to launch and scale products across new markets.
