Hi! I'm Nicole. A customer-obsessed, design-loving, data-led Product Manager, with deep expertise in monetisation and multi-sided platforms.

If it doesn't ship, it doesn't count

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If it doesn't ship, it doesn't count 〰️

Featured work

About me

Product manager with 9 years experience - from leading teams at Deloitte Digital, to building creator products as Lead PM at Linktree, and Co-Founder/Head of Product of Travis (VC-backed travel startup).

I adapt to teams and companies of different sizes, and have proven ability to collaborate with both technical and non-technical stakeholders, drive strategic vision and roadmap tradeoffs, while staying detail-oriented to ship high-quality products.

Outside of my PM life, I am an ex travel and lifestyle creator, and social media/influencer manager for my side hustle brands. This was where my curiosity for the creator economy first started.

In the media:

0-1 Products

Led end-to-end strategy, design, and launch of new products in creator and marketplace platforms.

Product Strategy & Roadmap

Defined vision, prioritized initiatives, and aligned teams to scale adoption and revenue.

User Research & Testing

Conducted deep creator and consumer research to inform product decisions and optimize growth.

Product Design

 Partnered with designers to create seamless, high-converting user experiences.

Data-Led Experimentation

Ran A/B tests and funnel analysis to drive adoption, engagement, and monetization.

Go-to-Market Execution

Led cross-functional teams to launch and scale products across new markets.

Worked with