• Joined Linktree AU as Lead Product Manager to lead the US launch of Linktree Shops

• Led 4 squads across US and AU timezones - spanning Creator Adoption & Analytics, Creator Core Shop Experience, Merchant Catalog Growth and Brand/Creator Connect

• Collaborated cross-functionally with Designers, Engineers, Data Scientists, Product Marketing, Creator Partnerships, CRM and Operations

• Reported to CEO and CPO

• Onboarded and handed over to newly-hired US-based PM

Goal: Lead US launch of Linktree Shops

• Managed product backlog, sprint planning, prioritization and trade-offs and resourcing. Set milestones and ran standups to keep team on track till launch.

• Collaborated closely with Design and Engineering to ensure smooth handoffs and alignment of priorities

Goal: Grow creator adoption of Linktree Shops

• Reviewed end-to-end journey analytics, user feedback to diagnose drop-off points and key issues

• Designed end-to-end journey across all touchpoints - website, CRM (emails and notifcations), in-product (app and web) - focused on simplifying UX and providing consistent product education to reduce time-to-adoption

• Defined event tracking and analytics dashboards with data scientist - improving visibility across the funnel and enabling optimisation experiments post-launch

• Define requirements and managed build of new internal processes required by Creator Partnerships and Operations teams to scale up service to various creator segments efficiently

• Partnered with engineers to integrate merchant product catalogs via API to Linktree platform

Goal: Creator-Brand Connection, Creator & Brand Research, Product Strategy

• Defined research plan for research with creators and brands, to validate key motivations, painpoints and priority needs for creator-brand partnerships

• Worked with Creator Partnerships, Brand Partnerships, Research and Product Design throughout

• Synthesised insights across brand and creator research, identified key near-term opportunities for product roadmap, to take into design and testing

• Developed product strategy, focused on validating viability of a creator-brand offering, and expansion across creator verticals and segments

• Increased creator adoption rate by 5x in 4 weeks post-launch

• Scaled merchant product ingestion to over 1.2M products

• Increased team efficiency and alignment, through implementing Product processes and routines